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BreakTHROUGH Brand Refresh

Project Type

Photography

Date

April 2023

In 2024 Warrior Sports created a rebranding initiative behind our the mantra "BreakThrough". This project included a new brand anthem video to which I coordinated with Nova Films productions team on the concept development, athlete coordination, on set management of talent and offered feedback for multiple rounds of edits. Along with the brand anthem, I directed social specific media content with the athletes highlighting their "BreakThrough" moments and what being a "Warrior" means to them.

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