New Balance FreezeLX v5

Commercial spot for the 2024 New Balance FreezeLX v5 cleat launch. While New Balance brand guidelines drove the creative look and feel, I was in charge of coordinating how the cleat was displayed throughout on set and gave final approval on rounds of feedback until we reached the final result. I also had the privilege of filling in as the male athlete in the campaign due to a last minute drop out from our professional lacrosse player. A thrilling experience for me as a former player that also gave me a glimpse into what it's like having to be the talent on a commercial set.